Content Marketing: It’s not just the design and look of your website that
attracts visitors, the content is an equally important part of your digital marketing
strategy. Be it a blog or a content creation, all sorts of companies needs to
create high quality, up-to-date content to keep customers informed, drive more
traffic to the site, rise to the top of search engine result pages and build a trustworthy company image.
Search Engine Optimization (SEO): SEO is an integral part of content
marketing – using the correct keywords in your article can help your site or
blog reach top positions in the search list. The users trust the search engines
and hence good knowledge of SEO can make your brand a success. SEO is also good
for the social promotion - people who find your web site by searching Google or
Yahoo are more likely to promote it on various social media channels.
Social Media Optimization (SMO): In today’s world, where social media
networks are so well established, it is important to effectively utilise them
for our benefits. Good knowledge of SMO – any brand’s digital marketing
strategy – helps improve brand visibility, generate publicity,
and increase the awareness of a product, brand, article or event on various
social platforms. Facebook, LinkedIn, Google+ are some of the SMO
generators which are used widely by companies for promoting their brands and campaigns
on web.
Pay-per-click (PPC)
Advertising: Start ups or old companies who are looking for some help to
drive in customers to their sites, PPC advertising can be helpful. Search
engines like Google and Bing allow businesses and individuals to buy listings
in their search results which appear along with the natural, non-paid search
results. The search engine is then paid every time a user clicks on the
sponsored listing. With poor management, PPC advertising can be a huge loss for
the company.
Email Marketing: The simplest of all, Email Marketing
is a direct marketing strategy where a company sends commercial messages to a large
group of subscribed or unsubscribed people at one go. This helps enhance
company relationship with its current or previous customers, to encourage
customer loyalty and repeat business, to acquire new customers and adding
advertisements to email messages.
Mobile Marketing: From the name itself, we can understand that this
popular concept of digital marketing is carried out through various functions
of mobile phones. This includes the following:
- Short Message Service (SMS) Marketing – SMS remains one of the oldest and the most reliable methods of being connected, hence is still used by companies as a marketing solution. Companies inform updates, promotions, news, or activities, directly to the right target customers through regular SMS.
- MMS Marketing – Through this type of marketing technique, companies share a timed slideshow of images, text, audio or video with the potential customers and try to grow its business.
- Push notification - First introduced by Apple, push notifications were further popularized with the Android operational system, where the notifications are shown on the top of the screen. It has helped application owners to communicate directly with their users in a simple and effective way.
- App development - Next generation is all about using mobile applications. With technology access now at everyone’s fingertips, companies having a well done website are now also investing money in developing an application.
- QR codes - QR codes allow a customer to visit a web page address by simply scanning a 2D image with their phone's camera, instead of manually entering a URL.
Integrated Marketing: It
is a strategy where features of marketing communication such as advertising, sales promotion,
public relations, direct marketing, and social media channels work together to
provide a hassle free experience to the customers. It is a process designed to
ensure that all messaging and communications strategies are consistent across
all channels and are centred on the customer.
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