Apple’s new launches!

Apple has finally launched their two flagship phones of the year and other new products.

iPhone 7	iPhone 7Plus
·        4.7 inch screen	5.5 inch screen
·        Single lens camera	Dual lens camera (portrait effect, wide angle and telephoto)
·        Two hours longer than the 6	One hour more than the 6 Plus.

Common features:

 

·        Retina HD display

·        Stereo speakers (dual speakers)

·        Water and dust resistant

·        New home button (sensitive touch sensor)

·        Headphones will connect via lightning port

·        Comes in jet black, black, gold, silver and rose gold

·        A 10 Fusion chip with a 64-bit four core CPU

·        Storage: 32GB, 128GB and 256GB

Besides these two new phones, Apple also launched a breakthrough wireless headphone called ‘AirPods’ powered by W1 chip which delivers up to 5 hours of listing time; a new line of Beats headphones and Apple watch series 2  with GPS connectivity and a more powerful processor. 

iPhone 7 price in India starts at Rs. 60,000 and will be available in the country from October 7.

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Qualities a Digital Marketer should possess!

With each passing day digital marketers are gaining more and more demand and so employers are always on a constant look out for creative and potential digital marketers. In order to be successful, one needs to posses certain qualities in order to be of value to the company and the overall industry.

Originality: A digital marketer should not be afraid of being different. Executing original and creative ideas can make you stand out from the flock and ensure more new opportunities. On the spot problem solving ability is also regarded high.

Business mind: To grow in digital marketing business one needs to be business savvy, a good decision maker, focused, overestimate what they’ll accomplish in a year and keep driving toward them.

Dependable:  A trustworthy and reliable employee is what a company looks for. One should maintain his/her relation with the employers where they can count on you to meet deadlines and achieve the goals.

Learner: Learning is a lifelong process. Keeping yourself up-to-date with the industry news and trends is a plus point in any job. Digital companies do not have time so they look for self motivating digital marketers who are eager to become specialists in their particular department.

Adaptability: With the rapid change of technology it’s required to adopt the same with fast movements. This is particularly true in a digital working environment where data trends and search engine algorithms constantly change and adapting to such situations is a must.

Perspective: With an outlook to not only make quick profits but also to meet the requirements of the customers and visitors is an important quality that a digital marketer should possess.

Team player: Not all digital marketers specialise in all areas hence they need to be a good team player – working along other specialists like content marketer, SEO specialist, etc; to bring out the best results for the company.

Analytical: To understand the consumer behaviour and translating the observations into integrated marketing strategies across all platforms, a digital marketer should have advanced level analytic skills like analysing Facebook insights, etc.

Competitive: Marketers should monitor and stay updated about their competitors, so that effective strategies can be designed accordingly. A true expert knows how to perform a competitive analysis, provide real data, etc; on an ongoing basis.

Patience: There will be times when things like certain projects, technical consideration, etc will not go your way or as quickly as you want because good results take time. Hence a good digital marketer should be patient and stress-free!

Concluding with the fact that, working with such an industry where change is the only permanent parameter, you need to go with the flow.

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Women power showcased @ Rio Olympics

The Rio Olympics is the current big thing that everyone is talking about. Though Indian athletes have roughly come close to winning and viewer’s expectations are getting slimmer day by day, it was only in last two-three days when our women athletes gave us a ray of hope!

 Although 23 year old gymnast, Dipa Karmakar couldn’t win a medal for India (losing an Olympic medal by just 0.15 of a point in the vault final), but she definitely won millions of hearts for her performance and effort. “Five-time Olympic champion, Nellie Kim told me that in 10 years' time, Indian gymnastics will be at the same level as the Chinese team," said Dipa.

She has also been recommended for this year's Rajiv Gandhi Khel Ratna award, India's highest honour in sports. #Proud!

23 year old, Sakshi Malik from Rohtak won a bronze medal for India in the women’s 58kg freestyle wrestling category after defeating Aisuluu Tynybekova (Kyrgyzstan) 8-5 in the bronze medal round. 

The 21-year-old Hyderabadi Shuttler P.V Sindhu made history on August 17, when she defeated World No 2 Wang Yihan and stormed into the finals of badminton women's singles event, ensuring either a silver or gold medal for India in Rio. We wish P.V Sindhu all the very best for the finals.

On reaching the final of the badminton women's singles, Sindhu warned the top seed that her best is yet to come. "Of course, I am yet to give my best. That's in the next game. I will definitely make the wish of our country people for gold come true. I will play my heart out," Sindhu told reporters.

The women power showcased on the world stage is a big achievement besides cementing their place in history and making India proud.

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Why Choose Digital Marketing As A Career?

Every businessman wants its brand or company to grow bigger and better than its competitors and so he requires the best professional team to help him achieve this target. A digital marketing expert is one of the most important pillars on which a business rests in today’s time.

What is Digital Marketing?

Digital marketing is a low cost strategy to effectively use the internet for advertisement and publicity of a brand or company. Like traditional marketing, it focuses to connect with the customers but the key objective is to promote brands, build preferences and increase sales through various media platforms. It also provides 24x7 online customer support services to make them feel encouraged and valued.

Why Choose a Digital Marketing As a Career?

As internet and new technologies are the most preferred interest areas of the young generation today, Digital Marketing as a career is booming and long term career path for students. Also, they can easily adapt to this rapidly growing and extremely competitive market.

Other reasons:

·         According to a report, digital marketing is expected to create 2.5 lakh jobs by 2016-17.

·         Digital marketers are in high demand.

·         Wide array of new opportunities available.

·         Always changing, always interesting and great long-term prospects.

·         The industry is dynamic as it combines both technical and creative aspects.

·         Due to more demand and less supply, digital marketers get a handsome salary.

·         Digital marketing industry is recession proof since it caters to the marketing needs of business from all verticals.

Digital Marketing includes the following job areas/ Job opportunities:

SEO  – To ensure that company websites have been technically optimized to attract and engage target audience.

PPC  - Responsible for formulating pay-per-click strategies for the clients to increase the visibility of their web pages through sponsored advertising.

Email Marketing - Responsible for managing the organisations email marketing campaigns through send newsletters, email campaigns, auto respondents to its subscribers in order to keep them updated with new products/services added or anything worth.

Social Media Marketing – To carry out the company’s social media marketing and advertising strategies on various media platforms like Facebook, Twitter, etc; to increase the brand image of the company.

Mobile Marketing - Mobile marketing provides instant updates, promo offers and information of customers’ interests. More and more people are going mobile. Smart phones have become very trendy among all age groups. A person needs to be a mobile freak to get into mobile marketing.

E-commerce  – To assist in the development and implementation of e-commerce projects for the company. Also, with a good knowledge of Google tools and content creation, he/she should assist in determining project goals and outcomes, measure and report performance, etc.

Content Marketing – Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Affiliate Marketing – To manage relationships with affiliate partners and to perform all activities required to fill the gaps.

Display Advertising – To plan and execute several types of online advertisements like- banner ads, rich media content and more. The main purpose is to deliver general brand messages to site visitors.

To conclude, we can say, good knowledge of digital Marketing strategies will result in better chances and more conversions as compared to any other methods of marketing.

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