Why Choose Digital Marketing As A Career?

Every businessman wants its brand or company to grow bigger and better than its competitors and so he requires the best professional team to help him achieve this target. A digital marketing expert is one of the most important pillars on which a business rests in today’s time.

What is Digital Marketing?

Digital marketing is a low cost strategy to effectively use the internet for advertisement and publicity of a brand or company. Like traditional marketing, it focuses to connect with the customers but the key objective is to promote brands, build preferences and increase sales through various media platforms. It also provides 24x7 online customer support services to make them feel encouraged and valued.

Why Choose a Digital Marketing As a Career?

As internet and new technologies are the most preferred interest areas of the young generation today, Digital Marketing as a career is booming and long term career path for students. Also, they can easily adapt to this rapidly growing and extremely competitive market.

Other reasons:

·         According to a report, digital marketing is expected to create 2.5 lakh jobs by 2016-17.

·         Digital marketers are in high demand.

·         Wide array of new opportunities available.

·         Always changing, always interesting and great long-term prospects.

·         The industry is dynamic as it combines both technical and creative aspects.

·         Due to more demand and less supply, digital marketers get a handsome salary.

·         Digital marketing industry is recession proof since it caters to the marketing needs of business from all verticals.

Digital Marketing includes the following job areas/ Job opportunities:

SEO  – To ensure that company websites have been technically optimized to attract and engage target audience.

PPC  - Responsible for formulating pay-per-click strategies for the clients to increase the visibility of their web pages through sponsored advertising.

Email Marketing - Responsible for managing the organisations email marketing campaigns through send newsletters, email campaigns, auto respondents to its subscribers in order to keep them updated with new products/services added or anything worth.

Social Media Marketing – To carry out the company’s social media marketing and advertising strategies on various media platforms like Facebook, Twitter, etc; to increase the brand image of the company.

Mobile Marketing - Mobile marketing provides instant updates, promo offers and information of customers’ interests. More and more people are going mobile. Smart phones have become very trendy among all age groups. A person needs to be a mobile freak to get into mobile marketing.

E-commerce  – To assist in the development and implementation of e-commerce projects for the company. Also, with a good knowledge of Google tools and content creation, he/she should assist in determining project goals and outcomes, measure and report performance, etc.

Content Marketing – Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Affiliate Marketing – To manage relationships with affiliate partners and to perform all activities required to fill the gaps.

Display Advertising – To plan and execute several types of online advertisements like- banner ads, rich media content and more. The main purpose is to deliver general brand messages to site visitors.

To conclude, we can say, good knowledge of digital Marketing strategies will result in better chances and more conversions as compared to any other methods of marketing.